Sr Vice President Marketing & Strategy
Tata Elxsi

Nitin Pai is the Senior Vice President & Head – Marketing at Tata Elxsi. He leads the strategy development for the company, including new businesses and M&A. He also supports strategic business incubation and planning. He joined Tata Elxsi in 1996 as Product Manager for Design and Visualization Solutions in the Systems Integration division. In 1999, he initiated Tata Elxsi’s service offerings for Industrial Design and was responsible for growing it into India’s leading industrial design and product design services provider. Nitin has held a wide range of leadership positions across Embedded Product Design, Industrial Design and Systems Integration businesses before moving to the marketing role at Tata Elxsi. Before joining Tata Elxsi, he worked as the Design Lead for Bajaj Auto and was associated with Bajaj Auto’s portfolio transformation from scooters and co-branded motorcycles to India’s second largest motorcycle brand. He holds a B.E (Honors) degree in mechanical engineering from BITS, Pilani and a degree in Executive General Management from IIM, Bangalore.