Shobu Yarlagadda is the CEO and Co-founder of Arka Mediaworks (P) Limited based out of Hyderabad, India. Founded in 2001 by Shobu and Prasad Devineni, Arka Mediaworks is one of the leading TV and Movie production houses in India, with operations in Hyderabad, Bangalore and Bhubaneswar. Arka Mediaworks has many successful long running TV shows and currently produces TV shows across several regional languages. As a movie production house, Arka has produced several successful and critically acclaimed films such as “Maryada Ramanna” and “Vedam”. Arka is currently producing “Baahubali”, a two part Indian epic directed by acclaimed director SS Rajamouli. Part -1 of the film released worldwide in July 2015, BaahubaliThe Beginning is one of the highest grossing films in India. Shobu also co-founded Arka Connect, a Digital Media and 360 degree Marketing agency that builds strategies and campaigns for brands and films. Shobu holds a Bachelor’s degree in Civil Engineering from Andhra University College of Engineering, Vizag and a Master’s Degree in Agricultural Engineering from Texas A&M University, College Station, TX. Shobu is an Avid trekker and pursues culinary interests as a way to destress.